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Upside of Irrationality Chapter 6: On Adaptation
Upside of Irrationality Chapter 7: Hot or Not?
Upside of Irrationality Chapter 0: Introduction
Upside of Irrationality Chapter 10: The Long-Term Effects of Short-Term Emotions
Upside of Irrationality Chapter 4: The Not-Invented-Here Bias
Upside of Irrationality Chapter 5: The Case for Revenge
Upside of Irrationality Chapter 3: The IKEA Effect
Upside of Irrationality Chapter 11: Lessons from Our Irrationalities
Upside of Irrationality Chapter 8: When a Market Fails
Upside of Irrationality Chapter 1: Paying More for Less
Predictably Irrational - Chapter 1: Everything is Relative
The Upside of Irrationality- A short review
